Privacy Policy

Privacy Policy

Privacy Policy

We take data protection seriously

The protection of your privacy when we process your personal data is an important concern for us. When you visit our website, our web servers automatically store the IP of your Internet service provider, the website from which you visit us, the pages which you visit when you are on our website, as well as the date and duration of the visit. This information is essential for the technical transmission of the web pages and for secure server operation. No personalised evaluation of this data is carried out.

If you send us data via the contact form, this data is stored on our servers as part of the data back-up process. Your data will be used by us only to process your request. Your data will also be dealt with in the strictest of confidence. It will not be disclosed to third parties.


Western Labs LLC.

100 W Big Beaver Rd #200,

Troy, MI 48084, United States


Personal data

Personal data is data about a person. This includes your name, address, and email address. You do not have to disclose any personal data in order to be able to visit our Internet site. In some cases, we need your name and address as well as further information in order to be able to offer you the requested service.

The same applies if we supply you with information material on request or if we answer your inquiries. In these cases, we will always point this out to you. Furthermore, we store only the data that you have sent to us either automatically or voluntarily.

If you use one of our services, we generally only collect the data that is necessary for us to be able to provide you with our service. We may ask you for further information, although this is only on a voluntary basis. Whenever we process personal data, we do so in order to be able to provide you with our service or to pursue our commercial objectives.

Automatically stored data

Server log files

The website provider automatically collects and stores information in so-called "server log files", which your browser automatically transmits to us. These are:

  • Date and time of the request
  • Name of the requested file
  • Page from which the file was requested
  • Access status (file transferred, file not found, etc.)
  • Web browser and operating system used
  • Complete IP address of the requesting computer
  • Transferred data volume

This data is not combined with other data sources. Processing is carried out in accordance with applicable privacy regulations, including Art. 6 Para. 1 (f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website.

This data is temporarily stored by us for reasons of technical security, in particular in order to prevent attempts to attack our web server. It is not possible for us to draw conclusions about specific individuals on the basis of this data. After seven days at the latest, the data is made anonymous by shortening the IP address at the domain level, so that it is no longer possible to establish a reference to the individual user. The data is also processed in anonymous form for statistical purposes; it is not compared with other data stocks or passed on to third parties, even in the form of extracts. Only within the context of our server statistics, which we publish every two years in our activity report, is the number of page views made known.

Google Tag Manager

This website uses Google Tag Manager. The Tag Manager does not collect any personal data.
The tool will trigger other tags that for their part might collect data. Google Tag Manager does
not access these data. If a deactivation took place on the domain or cookie level, this deactivation
will remain in force for all tracking tags that are implemented by Google Tag Manager. For the
Google data protection policy about this tool, please go to: manager/

Google Analytics with Anonymisation Function

On our website, we use Google Analytics, a web analysis service of “Google”. Google-Analytics uses so- called “cookies” text files that are saved on your computer allowing for an analysis of your visit to the website.

The information provided by these cookies, such as the time, place and frequency of your visit including your IP address, will be sent to Google in the USA and saved at this location.

Google uses this information to evaluate your visit to our website, to create reports for us about the website activities and to render additional services associated with the use of the website and Internet. Where appropriate, Google will also disclose this information to third parties if legally required or if a third party processes these data on behalf of Google.

Google will never link your IP address with other data from Google on its own account. You can prevent the installation of cookies with the corresponding setting of your browser software; however, we would like to point out that in this case you won’t be able to make full use of all the functions on our website.

In addition, Google provides a deactivation add-on for the most common browsers which will give you more control over which data Google will collect from the websites you visit. The add- on tells JavaScript (ga.js) from Google Analytics that no information on the website visit may be sent to Google Analytics. However, the deactivation add-on from Google Analytics for browsers does not prevent information from being sent to us or other web analysis services possibly used by us. Click on the following link to get more information on the installation of the browser add- on:

If you visit our website using a mobile end device (smartphone or tablet), you must click on this link instead to prevent tracking by Google Analytics on this website in future. This is also possible as an alternative to the browser add-on mentioned above. By clicking the link, an opt- out cookie will be set in your browser that is only valid for this browser and this domain. If you delete cookies in this browser, the opt-out cookie will be deleted as well, so you will have to click on the link again.

If you have agreed to have your web and app browser history linked to your Google account and that information from your Google account can be used to personalise your data, Google will use your data together with Google Analytics data to create target group lists for remarketing purposes across devices. For this purpose, Google Analytics will first collect your Google- authenticated ID on our website which is then linked to your Google account (thus personal data). Google Analytics will then temporarily link your ID to your Google Analytics data in order to optimise our target groups. If you don’t agree with this, you can stop this by making the corresponding settings in the “My account” area of your Google account.

Google Googleadservices / Google AdWords Conversion Tracking

This is used to detect that a visitor has come to our website via a Google ad. Google uses cookies that are saved on your computer allowing for an analysis of the use of the website. The cookies for the so-called conversion tracking are set when you click on an ad placed by Google. These cookies will lose their validity after 30 days and are not used for personal identification. If you want to prevent the conversion tracking, you can make settings in your browser so that cookies from “” are blocked. You can also exercise your right to an Opt- Out.

If you want to learn more about these methods or want to know your options for preventing Google from using this information, please go to:

YouTube in extended data protection mode

We use YouTube to incorporate videos. The videos have been embedded in the extended Data Privacy Mode. Like most other websites, YouTube also uses cookies in order to collect information about the visitors to their website. YouTube uses them to create video statistics, prevent fraud and improve user-friendliness, for example. This will also lead to a contact with the Google DoubleClick network. When you start the video, this could trigger further data processing. We have no influence in this regard. For more information on data protection at YouTube, you will find the data privacy statement at:

Online Job Application

Your application data transmitted to us will be collected and processed electronically by us for the purpose of processing the application procedure. This relates in particular to the following personal data:

  • First name
  • Surname
  • Gender
  • Address
  • Email address:
  • Telephone number
  • Documents transmitted via the application form (CV, application, etc.)

If your application is followed by the conclusion of an employment contract, your transmitted data may be stored by us in your personnel file for the purposes of the usual organisational and administrative process in compliance with the relevant legal regulations.
If your application is rejected, the data you have submitted will automatically be deleted two months after the notification of rejection. This does not apply if longer storage is necessary due to legal requirements (for example the burden of proof according to the General Equal Treatment Act) or if you have expressly agreed to longer storage in our database of potential customers (interested parties).


We use the HubSpot service to optimize communication with our customers. In the context of support and administrative services, it cannot be ruled out in individual cases that individual employees of HubSpot may have access to user data when providing contractually obligated services. As a precautionary measure, we have ensured an adequate level of data protection from the HubSpot through sufficient guarantees as required by the German Federal Data Protection Act.

For more information on data protection related to the use of Eloqua, please go to: HubSpot Privacy Policy.

We may use the HubSpot cookie to analyze how you use our sites so that we are able to improve them on a continuous basis. E-mails that are sent using HubSpot use tracking technologies. We use these data primarily to find out the subjects that are of interest to you by determining whether our e-mails were opened, and on which links you clicked on. We use this information to improve the e-mails that we send to you as well as the services provided by us and to connect them with already existing tracking or profiling information.

Should you not wish that we recognize your computer (hard drive cookies), you can also set your browser so that it will delete cookies from your computer hard drive, block all cookies or warn you before a cookie is saved. If you do not accept cookies, you will not be able to use some of our services. Cookies basically allow us to determine who you are and thus offer you better and more personalized services.


We use conversion tracking components of the LinkedIn network on our page. LinkedIn is a service of the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. It allows you to see relevant advertising based on your interests. LinkedIn also provides us with aggregated and anonymous reports of advertising activity and information about how you interact with our site.

For details about LinkedIn’s data collection practices, including your rights and preferences, please see LinkedIn’s privacy policy. You can find this notice at policy

You may opt-out of LinkedIn’s analysis of your usage patterns and the display of interest-based recommendations by clicking on the “Opt-out” button for LinkedIn members or “Opt-in” button for other users at the following link: controls/retargeting- opt-out.

Facebook Impressions

In this context, we use “Facebook Impressions” offered by the Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA.
This function collects information about the frequency with which one of our pages is used. It collects the frequency of the page views by visitors of our website. Facebook uses cookies for this purpose. These are data that are saved on your computer that allows for an analysis of your use of the website.
The information created by these cookies, for example, the time, place and frequency of your website visit including your IP address will be transmitted to the servers of Facebook in the USA and saved at this location.
You can prevent the storage of cookies by making the corresponding settings in your browser. For the purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights in this regard and the setting options for protecting your privacy, please refer to the data protection policy of Facebook.

You can object to this by clicking on Opt-Out.


We have taken technical and administrative security precautions to protect your personal data against loss, destruction, manipulation and unauthorised access. All of our employees and the service providers working for us are obliged to comply with the valid data protection laws.

Whenever we collect and process personal data, it is encrypted before being transmitted. This means that your data cannot be misused by third parties. Our security precautions are subject to a constant improvement process and our privacy policies are constantly being revised. Please make sure that you have the latest version.

Affected Rights

You have a right to information, rectification, erasure or restriction of the processing of your stored data, a right of objection to the processing as well as a right to data portability and a right to complain in accordance with the requirements of data protection law.

Right to information:

You can request information from us concerning whether and to what extent we process your data.

Right to rectification:

If we process your data that is incomplete or incorrect, you can request that we rectify or complete such data at any time.

Right to erasure:

You can request that we erase your data if we process it unlawfully or if the processing interferes disproportionately with your legitimate protection interests. Please note that there may be reasons that prevent immediate erasure, e.g. in the case of legally regulated retention obligations. Irrespective of the exercising of your right to erasure, we will erase your data immediately and completely, unless there is a contractual or legal obligation to retain

Right to restriction of the processing:

You may request that we restrict the processing of your data if

  • you dispute the accuracy of the data, namely for a period of time that enables us to verify the accuracy of the data.
  • the processing of the data is unlawful, but you refuse to have it erased and instead request a restriction on the use of the data,
  • we no longer need the data for the intended purpose, but you still need this data to assert or defend legal claims, or
  • you have lodged an objection to the processing of the data.

Right to data portability:

You may request us to provide you with the data you have made available to us in a structured, current and machine-readable format and to allow you to forward this data to another responsible party without our interference, provided that

  • we process this data on the basis of an agreement which you have submitted and which is revocable or in order to fulfil a contract between us, and
  • this processing is carried out using automated methods.

If it is technically feasible, you can ask us to transfer your data directly to another responsible party.

Right of objection:

If we process your data on the basis of a legitimate interest, you can object to this data processing at any time; this would also apply to any profiling which is based on these provisions. We will then no longer process your data unless we can prove compelling reasons worthy of protection for the processing that outweigh your interests, rights and freedoms or the processing serves to assert, exercise or defend legal claims. You can object to the processing of your data for the purposes of direct advertising at any time without stating any reasons.

Right of appeal:

If you are of the opinion that we are infringing German or European data protection law when processing your data, please contact us so that we can clarify any questions. Of course, you also have the right to contact the supervisory authority, which is responsible for you, i.e. the respective State Office for Data Protection Supervision.
If you wish to assert any of the above rights against us, please contact our Data Protection Officer. In cases of doubt we may request additional information to confirm your identity.

Changes to this privacy policy

We reserve the right to change our privacy policies if this becomes necessary due to new technologies. Please make sure that you have the latest version. If fundamental changes are carried out to this privacy policy, we announce these on our website.

All interested parties and visitors to our website can reach us concerning questions of data protection at the following address:

Western Labs LLC.

100 W Big Beaver Rd #200,

Troy, MI 48084, United States

Mail: [email protected]


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